I am just back from a 4 day trip to Annaheim for Nancy Marmalejo’s “I Heart My Biz” event. It was a fabulous weekend connecting with my vision, my colleagues & friends, new friends and some great business strategies. I had several big aha’s which will influence future posts!
Whenever I attend an event I always pre-plan time in my calendar afterward to take action. For a live event like this I’ve blocked out the entire first day back, and half of the second. It’s really important to do for several reasons.
1. I need the time to reground myself at home and in my ‘office’
2. I need time to integrate what I learned so it doesn’t fade away in the busyness of everyday life
3. I need time to do the follow up so the event I invested time and money in continues to be a high payoff experience even after I’m home
So I thought it might be helpful to tell you the top five things I do during my post-event follow up. Feel free to share with me what you do as well to really get the most out of networking and development events!
1. Follow up with the people I connected with.
I send out personal cards and emails to those I met. I also upload my pictures to Facebook, tag them and thank them publicly. It really helps carry the relationship forward and people love to enjoy the afterglow of an event by seeing all the fun pictures.
2. Take immediate action on 3-5 things I learned.
I sit down and write out the top 3-5 things I am committed to implementing or taking action on. Then I immediately start. If I don’t do it NOW, I find that the ideas, inspiration and motivation I got from the event slips away in the shuffle of all the To Do’s that were on my list before I went.
3. Write an article (or three) based on the event
I love to share new ideas, insights, and information with my readers and followers online, and so a top priority is to synthesize what I learned and immediately begin sharing it with my clients, readers and followers. Yes, I go to events for my own development, but I also go so that I constantly have new and relevant content for my clients. So stay tuned for a few blog posts including–Are You a Sham-WOW or a Quicker Picker Upper, and What a Tree can Tell You About Your Business.
4. Schedule follow up calls
At almost every event I make a few really great connections where we talk about all sorts of possibilities to do business together. So again, rather than letting that excitement get lost in the day to day, I immediately follow up on those contacts with a phone call and book some quality time to talk through our ‘after thoughts’ in a week or two. Getting those appointments on the books fast makes a huge difference in whether the ideas we generated evaporate or get implemented.
5. Self Care
I happen to be a slight introvert (I know, it shocks some people, but I like ALOT of alone time to refuel). So after spending so much time in a conference room with very extroverted, social people, I need time to recharge, refuel and reconnect with my kids, my husband, and my life. So I make sure I do the things that recharge me. Long walks outside. Sleeping in. Hanging on the couch talking to my kids. Putzing in the yard. Spending time with my husband. All of these things are critical so I don’t get after event burnout.
That’s it!
Notice I didn’t put a priority on catching up on email, snail mail, grocery shopping, laundry and all the other little stuff that consumes our time. Those will get done in time. But I always make sure I tell my assistant and my clients I’ll be unavailable at least one full day longer than the event so that the day to day things don’t pressure me.
What makes your top 5 list of things to do after an event? I’d love to hear!






{ 13 comments… read them below or add one }
The thing I most needed after the event was a few days off (#5)! LOL!
Seriously, though, these are great tips, and things I wouldn’t have thought of. I’m sort of a newbie at live events — next time I’ll plan ahead like this so I’m ready to take more organized action. Thanks!
Terri:
Yes, I thing taking some down time is probably first order of business for most of us!
It’s not too late to do a few of these since the event is still fresh. And next time, you’ll be even more prepped!
Now, go get some rest!
Shawn
Shawn —
Love the article! Good, solid, succinct points that make lots of practical sense. It’s so easy to lose the energy as we get lost in the back-to-work busyness. I’m going to implement this as a checklist for myself. Thanks!
Glenda,
This makes a great little checklist, so I’m glad you found it helpful!
I don’t like to let a good event or networking event ‘wear off’…but it can so easily happen. We live busy lives!
Thanks for stopping by the blog and commenting!
Shawn
Shawn, Thanks for this great article about how to get the most out of the experience of a learning event after the event. I especially resonate with the need for downtime, time to re-charge. I did some gardening yesterday and spent a lot of time hanging with my cat. Also did a “better late than never” birthday dinner with Dennis.
Most important: connecting with people via social media and email and cards. And after this recent event there are so many more people to re-connect with since it was one of the highlights of the experience–the chance to connect with so many one-to-one, heart-to-heart.
Thanks again for your thoughts about follow up and taking care of self and relationships–and action on plans and projects.
Kate
Kate,
It certainly is a balance, isn’t it. I think the recharging piece is so important for most of us. Events are fun and energizing, yet draining at the same time. I am still coming out of the fatigue!
I look forward to staying connected.
Shawn
Shawn, this was VERY timely as I am about to do my very first webinar this week, and these were some encouraging, practical tips – gave me more ideas to put into action afterward. Love what you said about recharging with your husband and kids, walking, etc. :)
Also love what your blog says: “visionary entrepreneurs…making a big impact.”
Thanks for posting this and tweeting!
Beth, I hope your first webinar was a huge win for you and the participants! Super exciting.
And hope you recharged afterward. It can take a lot of energy to put something together and put it out there the first time. Treat yourself well!
Shawn
These tips are so good and I’m happy you included that snuggle pic of us! (Tip #6: Get silly after the event to wind down and have fun!)
I need major recharge time after being with lots of people, I’m one of those empathic sponges who can pick up everyone’s energy if I’m not careful. So your tips on taking a retreat to recharge are most helpful to me.
Now, what’s a Sham-Wow?
Nancy,
Yes, the reentry chamber of silence is needed for most of us!
As for the Sham-wow…you’ll have to wait for that article, or stay up late and catch the infomercial some sleepless night!
Shawn, these are great tips and reminders. I especially agree with the policy of not committing to other things for the first 24 hours after you return — we all need that cushion of time when we get back to get back on our feet, strategize, and allow for the unexpected.
A few other prevention strategies I have found helpful:
* Have at least one or two full outfits clean and ready to wear for when you get back.
* Have some good homemade “comfort” food in the freezer ready and waiting for you. So often we arrive home at odd hours, or just plain exhausted, or both. Having familiar foods can ease the transition.
* Clean out your briefcase/tote bag before you go home. I hate to say it, but so much of the stuff we gather at conferences doesn’t need to be kept!
Thanks again for reminding us to focus, set boundaries, and take care of ourselves!
Gina
@maestroCG
Great tips Gina. I especially love the food one. Because when I get home, not only am I hungry, but I have a houseful of people ready for mom to start cooking again…and usually there’s no groceries in the house! I’m adding that one to my list ;-)
I actually sort through the conference materials while I’m still there and pull out the useful information I intend to keep. I leave the rest behind, including heavy binders, because I don’t want to lug them home or pay airlines to check them in my bags! I agree that most of the info isn’t necessary and just becomes clutter.
Thanks for sharing your great tips with us!
Hello, Shawn. While reading your today’s article on … Raving Fans … etc. (can you tell I forgot the name of the article?), I was roaming around and found your Notes. This one re: what to do after an event interested me to read the comments also. Even though this is now September, I decided to leave a comment anyway. I especially liked Gina’s comments. I started thinking what do I do after attending a conference? It occurred to me that I don’t come straight home. Usually my husband comes along with me. While I’m at conference, he’s off visiting aircraft and military museums. Then after the conference, we extend a mini vacation and go somewhere near a beach or we may even go to Las Vegas. We generally extend for about two to four days. Then when we get home, I feel a little more refreshed and feel more incline to continue my normal daily chores and get on with everyday living. I generally wait a couple of more weekends before sitting down and revisiting my conference notes and file away things that I gathered. This allows me the time to reflect on what I learned and any actions I may need to do in the future. I also go to my computer at some point and keep a list of any books to read and any quotes I gathered. If I kept any magazines, one night or weekend when I have some free time to myself, I enjoy going through the magazine and cut out any pictures, articles, anything of interest, and toss the rest of the magazine away. For me, this is really a relaxing thing to do. Then I take the cut out items and file them or even put them in a scrapbook, depends on if they’re pictures or articles. I even do this with airlines magazines. I have gathered so much information over the years from doing this. That’s all I can think of right now. Thank you for your time in this matter. Take care. Happy End of Summer and Beginning of Fall from Alaska, Rosella Young, Athena Society Member